Bluesky social network is stepping up its game by adding blue check marks to verified accounts to increase trust and authenticity on their platform. Similar to Twitter’s previous feature, Bluesky aims to prevent impostors and help users identify genuine account holders.

This move comes after billionaire Elon Musk rebranded Twitter as X in 2022 and removed the verification process. Instead, Musk introduced blue checks for users who paid for a premium subscription on the social network.

Founded by Twitter co-founder Jack Dorsey in 2019, Bluesky was created as a decentralized alternative to Twitter, focusing on giving users more control over their personal data and content moderation. Although Bluesky was launched in 2023, a year after Twitter was acquired by Musk, it has already attracted over 30 million users.

Bluesky allows users to verify themselves using their website addresses as their usernames, with over 270,000 accounts utilizing this option. The platform plans to introduce a request form for accounts seeking the blue check mark, starting with trusted verifiers.

Rose Wang, Bluesky’s chief operating officer, expressed optimism about the social network’s future, seeing it as a safe and moderated space for users to engage, have fun, and build connections. She believes that Bluesky is on track for a successful year as users are looking for a platform where they can stay informed and interact in a secure environment.