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Privacy & Cookies Policy (the "Policy")
Last Updated: 13th April 2025
1.What is this Policy for?

This Privacy Policy outlines how we collect, use, and safeguard personal information obtained through various channels — including our websites, mobile applications, social media platforms, emails, phone communications, and face-to-face interactions. It also explains how we handle personal data shared with us by third parties, and provides a summary of your rights regarding that information.

By engaging with our services — whether you’re browsing our site, creating an account, logging in, or subscribing to newsletters or promotional content — you are consenting to the ways we may use your personal data as described in this Policy. In some cases, we may jointly manage your personal information with our partners, meaning both parties share responsibilities for how your data is handled. Please note, in such cases, our partners will apply their own privacy policies when processing your data.

You have control over behavioral advertising cookies through the Privacy Settings available on our site. More detailed information about cookies and other tracking technologies is provided in Section 12.

If you reside in certain areas — such as the United Kingdom, European Union, or U.S. states with comprehensive consumer privacy laws — you are entitled to specific privacy rights. These rights are explained in Sections 7 and 8 of this Policy.

💬 What Personal Information We Collect at trendsturds.com

At trendsturds.com, the term “personal information” (sometimes known as “personal data” under privacy laws in certain regions) refers to any data that can reasonably be linked to you as an individual. This includes things like your name, contact details, or digital identifiers. If data is stripped of identifying elements and cannot be traced back to a person, we treat it as non-personal — and we commit not to try reidentifying it.

While the exact legal definition of personal information may differ depending on your country or state, we apply the same high standards to privacy across the board.


🧾 Types of Information We Collect

We collect information in several ways, including what you provide to us directly, what we gather automatically from your device, and what we receive from trusted partners.


🧍 Information You Provide to Us Directly

When you interact with our site — whether it’s by creating an account, signing up for a newsletter, entering a contest, commenting on a post, or purchasing a product — we may collect:

  • Name, email address, and phone number

  • Delivery or billing addresses

  • Login credentials

  • Payment details (via secure processors)

  • Business information if you’re offering products/services

  • Any preferences or choices you share (like newsletter topics)

We may collect this information through online forms, browser sessions, mobile apps, emails, or even by phone or mail.


💳 Subscription Services (Through Trusted Third Parties)

If you subscribe to our digital or physical products, we work with secure third-party providers who handle payment, user account setup, and personalization services on our behalf.

These partners collect data including your:

  • Name, email address, and password

  • Payment details (credit/debit cards or platforms like Apple Pay)

  • Subscription preferences and activity

  • Address and delivery details

Each third-party partner has their own privacy policies, which govern how your data is handled. You can refer to their respective sites for further details.


📱 Information Collected from Your Device

When you browse trendsturds.com or use our apps, we may gather device-related data such as:

  • Device type, operating system, and browser version

  • Screen resolution, hardware specs, and language settings

  • IP address and approximate geographic location

  • Unique device identifiers (like Advertiser ID or UID)

  • GPS/location info (if permitted by your device)

  • Cookie data and tracking tags (see our Cookies section for full details)

This information helps us customize your experience and improve the functionality of our platform.


🔧 Analytics from Our Browser Extensions or Tools

If you use any tools or browser extensions we offer, we may collect:

  • A unique install ID to identify your extension instance

  • Technical logs including browser type, truncated IP, device specs, Java status, cookie settings

  • Interaction logs such as URLs visited, time on page, clicks, scrolls, and searches

  • Data about user behavior within the tool (e.g. what features you use most, what content you view)

We use this data to enhance our tools and deliver more relevant experiences. Any identifying data is handled with care and in accordance with applicable laws.


💬 Comments and Public Contributions

If you post a comment on our website — including on blogs, forums, or under articles — your username and the content of your comment may be publicly visible. Please avoid including personal details (like your full name, address, or workplace) in comments.

We’re not responsible for what others do with the information you choose to make public. Check out our [Community Guidelines] and [Terms of Use] for more.


💰 Purchases and Transactions

When you make a purchase or complete a financial transaction through trendsturds.com, we collect:

  • Your name and contact info

  • Shipping and billing addresses

  • Order history and payment method (handled via secure processors)

We may share necessary details with fulfillment partners to deliver your order properly.


👥 Information from Our Partners

If you’ve signed up through a partner service or another website that works with us, we may receive information they’ve collected with your consent — such as contact details, subscription preferences, or browsing behavior.

We sometimes use demographic data (like lifestyle or interest categories) from reputable data providers to tailor our marketing and content. You can opt out of this profiling under the Marketing Preferences section of this policy.


📱 Social Media and Third-Party Logins

If you log into trendsturds.com using a social account (like Google, Facebook, or X), those platforms may share certain info with us — such as:

  • Your name and email address

  • Profile picture or username

  • Other data you’ve permitted them to share

You can revoke our access anytime via your social account’s settings.

We also use social plugins that allow you to share content or engage with your social feeds directly from our site. See Section 7 of this Policy for details on how these integrations work.


🔔 Push Notifications (Pop-ups)

If you enable browser notifications from our website, we collect:

  • The page you subscribed from

  • Your browser and device type

  • Whether the notification was shown

  • Interactions with specific notification topics

You can disable these notifications in your browser settings anytime.


🧑‍🤝‍🧑 Information About Others

If you provide personal data about someone else (e.g. sending a gift or referral), you must confirm that you have their permission to share that information with us.

📰 Journalism and Editorial Integrity

At trendsturds.com, we may use personal information in support of journalistic activities that serve the public’s right to know and uphold the freedom of the press. Our goal is to report truthfully and responsibly, while protecting your data and privacy.

Legal basis for processing: Legitimate interests


💬 Comments, Forums, and User-Generated Content

We offer features like comments sections, blogs, and other community tools where you can contribute content. Please note: anything you post in these areas is publicly visible and can be accessed by others. For your safety, we recommend not sharing personal or sensitive details (e.g. full name, age, employer, address).

When you register or post, we may process data such as your name, username, or comments under our legitimate interest to maintain a dynamic and interactive platform.

We also moderate these contributions for content that may violate our guidelines or terms.

Legal basis for processing: Legitimate interests (or consent, where required)


⚙️ User Content Moderation

To protect our community and uphold our content standards, we monitor public contributions for inappropriate content or disruptive behavior. Moderation helps ensure a respectful space for everyone.

Legal basis for processing: Legitimate interests


📦 Delivering Our Services

When you use trendsturds.com or our related platforms, we may process your information to:

  • Manage subscriptions, accounts, or ecommerce activities

  • Communicate with you about account activity or service-related updates

  • Respond to customer support queries or submitted comments

  • Maintain records of interactions with our team

  • Conduct secure voting or competition mechanics

  • Investigate press complaints or community feedback

  • Record and review phone/chat conversations for support and training

Legal basis for processing: Legitimate interests, contract, or consent (if required)


🏆 Competitions and Promotions

If you enter a contest or promotion, we’ll use your personal details to manage your participation and inform you if you’ve won. This may include name, contact info, and eligibility confirmation.

Legal basis for processing: Contract or legal obligation


🎤 Digital Events and Webinars

We may collect and use your name, email address, and participation details for virtual events, including Q&A chats, live discussions, or video content. We may also record and reuse this material for future events or on-demand access.

Legal basis for processing: Consent (if requested) or legitimate interests


📢 Marketing and Newsletters

Based on your preferences, we may contact you with updates, exclusive offers, and personalized content via:

  • Email

  • SMS or phone

  • Browser push notifications

  • Postal mail

  • App messages

Our communications may be personalized based on your interactions with our content. You can opt out anytime by using the unsubscribe link or updating your preferences in your account settings.

Legal basis for processing: Consent or legitimate interests


🎯 Personalization and Audience Segmentation

We aim to deliver content and promotions that are meaningful to you. We may analyze:

  • Your content engagement (e.g., what you read or click on)

  • Your UID (Unique Identifier)

  • On-site behavior (e.g., scrolls, time on page)

This helps us group users into interest-based segments (a.k.a. “audiences”) and tailor content and ads accordingly.

We may partner with analytics providers to better understand these interactions and optimize our offerings.

You can opt out of this kind of profiling in your Privacy Settings.

Legal basis for processing: Consent or legitimate interests


🍪 Cookie Matching

With your permission, we use cookie identifiers to see if we recognize you from a past visit. This helps us personalize your experience or match your preferences with relevant content.

Legal basis for processing: Consent


🧬 Data Matching & Lookalike Audiences

We may work with partners to create audience groups based on shared attributes. This includes “lookalike audiences” — people with similar behaviors or interests — to help show relevant ads or content.

This process is secure and managed through privacy-respecting third-party platforms.

Legal basis for processing: Consent or legitimate interests


🧠 Tailored Advertising

Some of our advertising is customized based on the content you engage with, while some is simply based on the page you’re viewing. We may show ads to you based on:

  • Your browsing history

  • Your UID or cookie data

  • Insights we gather through audience segmentation

  • Your location (if shared with us)

  • Prior interactions with us or our partners

Even when targeted, we never share your name or contact details with advertisers unless you’ve given express permission.

Legal basis for processing: Consent or legitimate interests


📍 Location-Based Services

If you allow location access via your browser or device, we may use this data to:

  • Display content or ads relevant to your area

  • Provide local weather or news

  • Show offers when you’re near a certain place

Location access is optional and controlled via your device settings.

Legal basis for processing: Consent


📊 Measurement & Analytics

We use tools to measure:

  • How users interact with content or ads

  • Email open/click rates

  • Website performance and user experience

  • Campaign effectiveness for advertisers or partners

These insights help us improve our services and better understand user needs.

Legal basis for processing: Consent or legitimate interests


🚫 Ad Blocker Detection

To support ad-funded content, we may check if you’re using an ad blocker. This helps us manage how ads are delivered and ensures the platform can continue offering free content.

Legal basis for processing: Legitimate interests


📋 Surveys and Reader Research

From time to time, we may invite you to participate in polls, feedback forums, or surveys. Your responses help us better tailor our content and advertising experiences. Participation is always optional.

Legal basis for processing: Consent or legitimate interests


🧪 Service Improvement

We may analyze site usage and feedback to:

  • Refine how the website looks and functions

  • Run statistical or usability tests

  • Protect the site from abuse and security threats

  • Improve advertising relevance and content recommendations

Legal basis for processing: Legitimate interests


⚖️ Legal Disclosures

We may share your personal data when required by law, or to protect our rights, enforce our policies, or assist in investigations of illegal activity.

Legal basis for processing: Legitimate interests or legal obligation


📑 Regulatory Requirements

To maintain compliance with media and industry standards, we may share limited data with trusted organizations (such as independent audit bodies) for verification and transparency purposes.

Legal basis for processing: Legitimate interests


🤝 Working with Suppliers

If you or your company provides services to trendsturds.com, we may collect necessary business contact information to manage that relationship. This includes basic identifiers, communication history, and payment details (if applicable).

Legal basis for processing: Legitimate interests or contract

🔐 When We Need Your Information to Provide a Service

In certain cases, trendsturds.com may be required by law — or by the terms of a contract with you — to collect specific personal information. If you choose not to provide that information when requested, we may be unable to fulfill our obligations to you.

For example, if you don’t share essential details needed to process a subscription, purchase, or access a service, we may not be able to deliver the product or service you’ve requested. If this happens, we’ll let you know and may need to cancel or suspend the relevant service.

🤝 Sharing Your Data with Trusted Third Parties

At trendsturds.com, we sometimes need to share your information with carefully selected third parties to help us deliver our services, fulfill orders, manage customer interactions, and improve your overall experience. Below is a transparent breakdown of when and how we may share your data, always in accordance with privacy regulations.


🛍️ Business and Fulfillment Partners

When you make a purchase or request a service, we may work with third-party companies (such as payment processors, delivery services, or product vendors) to complete your order or provide support. These companies process your data solely on our behalf, and they’re contractually obligated not to use it for any other purpose.

In rare cases where one of these partners acts as a data controller (i.e., responsible for how your data is handled), we’ll inform you upfront before you provide any information.

Legal basis for processing: Contract


📦 Service Providers

We rely on external service providers to assist with logistics, customer service, promotional campaigns, and more. These providers only process your information based on our instructions and are not allowed to use it independently.

Legal basis for processing: Contract, consent (when applicable), or legitimate interests


🎁 Promotional Campaigns and Giveaways

Occasionally, we collaborate with other brands to bring you joint promotions or special offers. If you participate, your information may be shared with our promotional partner, who will handle your data according to their own privacy policy. We’ll always clarify this arrangement before you enter.

Legal basis for processing: Consent or legitimate interests


🔗 Affiliate and Partnership Programs

We sometimes team up with affiliates and industry partners to offer exclusive deals on products or services you might be interested in. If you engage with these offers—such as booking travel, using a financial tool, or purchasing through a referral link—your data may be shared with the partner for fulfillment and reporting purposes.

These partners are responsible for how your data is used and will process it under their own privacy terms.

Legal basis for processing: Legitimate interests


🧩 Technical and Website Functionality Support

We may share limited user data with technical service providers to support specific features on our site or app (e.g., embedded tools, content personalization modules, or system performance services).

Legal basis for processing: Contract, consent, or legitimate interests


📊 Advertising and Analytics (Aggregate Data)

For advertising and marketing insight purposes, we may provide partners with aggregate, non-personal data—such as general demographic info or website usage trends. This data does not include personally identifying information.

Legal basis for processing: Consent


🎯 Online Advertising & Audience Matching

With your permission, we may partner with advertising platforms and data companies to:

  • Show you personalized ads

  • Sync anonymized identifiers (like hashed emails or device IDs)

  • Re-create deleted cookies (if consented)

  • Perform audience analysis and lookalike targeting

These partners may use privacy-safe methods such as “clean rooms” where personal identifiers are encrypted and never exchanged directly.

You can control or withdraw your consent for these partners via our Privacy Settings or by visiting their opt-out pages (e.g., LiveRamp, ID5).

Legal basis for processing: Consent or legitimate interests


✉️ Marketing Data Matching

We may enrich your profile using insights from data providers—such as lifestyle or demographic data—when we have appropriate permissions. This helps us send more relevant communications and improve marketing accuracy. You can opt out of profiling by adjusting your settings or contacting us directly.

Legal basis for processing: Consent or legitimate interests


📘 Facebook Insights & Social Media

When you interact with us on social platforms (e.g., Facebook Pages), the platform may collect data as a joint controller with us to provide insights and analytics. We use this data in summary form to better understand our audience and content engagement, not to identify individual users.

For more information, please consult each platform’s privacy policy.

Legal basis for processing: Legitimate interests


🔌 Social Sharing Features

We include social sharing buttons and follow widgets (e.g., Facebook, Twitter, Pinterest, Instagram) to make content easy to share. These may collect some data—such as your IP address or browser info—only if you interact with them.

We don’t receive personal information from these platforms, but we may receive anonymized usage statistics.

Legal basis for processing: Legitimate interests


🔄 Business Transfers & Change of Control

If we ever sell, merge, restructure, or transfer any part of our business, your data may be transferred as part of the transaction. In any such event, we’ll continue to protect your personal data under the terms of this policy.

Legal basis for processing: Legitimate interests


📈 Third-Party Analytics & Measurement

We may take part in independent audience measurement studies that track online behaviors across websites and devices. These projects may use tagging scripts and digital fingerprinting to collect anonymized, non-invasive data like time spent on site, device type, and browser info.

Participation is strictly voluntary and subject to your consent. You can opt out through the respective measurement provider’s contact links or privacy policies.

Legal basis for processing: Legitimate interests or consent (if required)

🌎 How We Protect Your Information — Including International Transfers

trendsturds.com is headquartered in the United States, and most of our data processing activities occur here. When we work with third-party service providers to help deliver our services, those partners are required to follow strict data protection agreements that limit how they access, use, or store your personal information.

We place contractual safeguards and technical restrictions on all partners handling your data to ensure your information is kept secure and treated in line with applicable privacy laws.

If we transfer personal information across borders — for example, from users in the United Kingdom, European Union, or other countries with strict data privacy laws — we comply with relevant regulations such as the EU General Data Protection Regulation (GDPR) and UK GDPR. When a receiving country (like the U.S.) hasn’t been formally recognized by the EU or UK as offering equivalent data protections, we rely on:

  • Standard contractual clauses (SCCs) approved by the European Commission or UK authorities, or

  • Other legally approved transfer mechanisms.

No matter where your data is processed, we take reasonable steps to keep it safe, and we apply consistent privacy and security standards across all our operations.

🛡️ Your Privacy Rights Under U.S. State Laws

This section of our Privacy Policy applies specifically to individuals residing in certain U.S. states that have enacted comprehensive consumer privacy legislation. These include, but aren’t limited to: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, and any other state with similar privacy protections (collectively referred to as “Covered States”).

Depending on your state of residence, and whether trendsturds.com is operating as a “business” or “controller” under those laws, you may have a number of rights related to your personal data. This section explains those rights and how you can exercise them.


📚 Your Rights Under State Privacy Laws

If you’re a resident of a Covered State, you may be entitled to the following:

✅ Right to Know

You can request details about:

  • The categories and specific pieces of personal data we’ve collected

  • Why we collected it

  • Where it came from

  • Who we’ve shared it with (including third parties and service providers)

  • Whether that sharing qualifies as a “sale” or “share” under your state’s law

Delaware residents: You may also request a list of third-party categories we’ve shared your personal data with.

🔄 Right to Data Portability

You have the right to request a downloadable copy of your personal information in a structured, portable, and machine-readable format—allowing you to move it to another platform or business.

We honor this request up to twice per year, and when delivered electronically, we’ll provide it in a format that is usable and transferable.

🗑️ Right to Delete

You can request that we delete any personal data we’ve collected from you. However, there are exceptions where we may retain certain data, such as:

  • Completing a transaction or fulfilling a contract

  • Detecting fraud or security issues

  • Debugging or repairing product features

  • Exercising free speech or other legal rights

  • Research purposes (with your consent)

  • Internal operations that align with your expectations

  • Legal compliance

✏️ Right to Correct

If any of the personal data we hold about you is inaccurate, you can request that we correct it.

🚫 Right to Opt Out

You may choose to opt out of:

  • Targeted advertising (a.k.a. behavioral ad tracking)

  • Sale of your personal data

  • Profiling that produces legal or significant effects (except in Iowa and Utah)

As of the latest update:

  • ✅ We do share personal data with third parties for targeted advertising.

  • ❌ We do not sell your personal data for monetary value.

  • ❌ We do not use profiling to make legal or similarly significant decisions about you.

You can opt out any time by clicking the “Do Not Sell or Share My Personal Information” link on our website, which opens our Privacy Settings. We also respect Global Privacy Control (GPC) signals from your browser.


📝 How to Exercise Your Rights

To make a request related to your privacy rights, please reach out to us using the contact information provided in Section 18 of this Privacy Policy. Be sure to include the type of request you’re making (e.g., access, deletion, correction), and confirm that you are a resident of a Covered State.

We may need to verify your identity before fulfilling your request. If we can’t verify it using existing data, we might ask for additional information (like a government-issued ID), which will only be used to confirm your identity and prevent fraud.

🧑‍⚖️ Authorized Agents

Residents of California, Colorado, Connecticut, Delaware, Montana, New Jersey, New Hampshire, Nebraska, Oregon, and Texas may authorize someone else to submit a request on their behalf. In this case:

  • You must give written, signed permission to the agent.

  • We may ask you to verify your identity directly with us.


⏱️ Response Times & Appeals

We’ll respond to your request within 45 days of receipt. For complex or extended requests, we may take up to 90 days, but we’ll notify you if more time is needed.

If we deny your request, you have the right to appeal the decision. We’ll provide instructions on how to appeal, and you’ll receive a written decision within 60 days (or 45 in Colorado). If your appeal is denied, we’ll direct you to your state attorney general’s office to file a complaint.


🚫 No Discrimination for Exercising Your Rights

You have the right to be treated fairly, even when asserting your privacy rights. We will never:

  • Deny you products or services

  • Charge different prices

  • Offer different quality or benefits

  • Imply any consequences for exercising your rights


📢 Explicit Notice on Advertising & Sale/Sharing of Data

We and our advertising partners may collect personal information like cookies, IP addresses, and mobile device identifiers to display personalized ads to you on our website and others.

This may be considered a “sale” or “share” of personal information under certain state laws.

To opt out, click the “Do Not Sell or Share My Personal Information” button. Please note:

  • This stops future sales/sharing, but may not delete or stop the use of previously collected data.

  • We may still share data with partners acting as service providers to help us measure ad effectiveness, prevent fraud, and improve your experience.

  • You will need to opt out on each browser, device, or app you use to ensure your preferences apply across platforms.


📋 Summary of Personal Information Collected

We collect various types of personal data depending on how you interact with our platform. Here’s a summary:

Table 1: What We Collect & Why

CategoryPurpose
IdentifiersContent access, analytics, personalization, support, subscriptions
Customer RecordsCustomer service, subscriptions, personalization
Commercial DataTransactions, analytics, subscriptions
Internet ActivityWebsite/app usage, ads, personalization, security
GeolocationLocalized content, personalization, security
Protected Class InfoNot collected or used for targeting

Table 2: How We Use & Share It

CategorySourceShared With
IdentifiersDirectly from you; cookiesPayment processors, analytics providers, advertising platforms, fraud protection services
Customer RecordsDirect inputCustomer support, service providers
Commercial InfoPurchases, partner sitesFulfillment, marketing insights
Internet ActivityBrowsingAd partners, analytics tools
GeolocationDevice/IP dataAd tech providers, fraud protection

🌟 California “Shine the Light”

If you’re a California resident, you may request a list of third parties we’ve shared your personal data with for their direct marketing once per year. To submit a request, contact us via the details in Section 18, and indicate that it’s a “Shine the Light” request.

🇬🇧🇪🇺 Your Rights Under UK and EU Data Protection Laws

If you are located in the United Kingdom or European Economic Area (EEA), you may be entitled to exercise specific rights under applicable data protection laws such as the UK GDPR or EU GDPR. These rights are designed to give you more control over your personal data. While some rights are subject to exceptions and conditions, we are committed to upholding them wherever applicable.

✅ Your GDPR Rights

1. Right to Access
You have the right to request access to the personal information we hold about you. This includes a copy of the data, free of charge.

To make a request, please contact us using the information provided in [Section 18].


2. Right to Data Portability
You may request a copy of the personal data you’ve provided to us in a structured, machine-readable format. You can also ask us to transmit it directly to another data controller, where technically feasible.

This right only applies to data processed on the basis of consent or contract, and by automated means.


3. Right to Erasure (Right to Be Forgotten)
You can ask us to delete your personal data. However, in certain situations, we may need to retain some data to comply with legal obligations or for other lawful purposes.


4. Right to Rectification
If your personal data is inaccurate or outdated, you have the right to correct or update it. You can usually make these changes yourself by logging into your account.


5. Right to Restrict Processing
You can request that we temporarily restrict how we use your personal data, such as pausing processing while we verify a correction request or assess an objection.


6. Right to Withdraw Consent (Direct Marketing)
If you’ve previously consented to receive marketing communications, you can withdraw that consent at any time:

  • By clicking the “unsubscribe” link in our emails

  • Or by updating your preferences in your account settings


7. Right to Opt Out of Online Behavioural Advertising
You can control how we and our advertising partners use your data for targeted advertising through our Consent Management Platform (shown on first visit) or by visiting your Privacy Settings.


8. Right to Object to Profiling for Personalisation
You may opt out of automated profiling used for personalized content or recommendations. You can do this via your account preferences or by contacting us directly.


9. Right to Object to Processing Based on Legitimate Interests
If we process your data based on our legitimate business interests (or those of a third party), you may object if you believe your rights outweigh those interests.


10. Right to File a Complaint
You can file a complaint with your local data protection authority at any time.
For example, in the UK, you may contact the Information Commissioner’s Office (ICO).


📝 How to Exercise These Rights

To make a request regarding any of the rights above, please contact us via the information in Section 18, and specify that you are submitting a GDPR request. Make sure to include:

  • The right you wish to exercise

  • Enough information for us to verify your identity

  • Any supporting documentation, if acting through a third party

We may need to confirm your identity to protect your privacy. If someone is submitting a request on your behalf, we may ask them to provide written proof of authorization.

Once verified, we will process your request as promptly as possible, and always in accordance with applicable law.

🇧🇷 Your Rights Under Brazil’s Data Protection Law (LGPD)

This section applies to individuals whose personal information is protected under Brazil’s General Data Protection Law, known as the LGPD. It explains when the LGPD applies and how you can exercise your rights under this important privacy regulation.

📌 When the LGPD Applies

This section of our Privacy Policy applies if:

  • We collect your personal data within Brazil

  • We carry out data processing in Brazil

  • Our activities involve processing the personal data of individuals located in Brazil

  • We offer or provide goods or services to people in Brazil

If you’re a resident of Brazil or your data falls under the scope of the LGPD, you may have specific rights regarding how your personal information is collected, used, and stored.


✅ Your Rights Under the LGPD

Under Brazil’s LGPD, and subject to certain conditions and limitations, you may be entitled to exercise the following rights:

  • Right to Access – You can request information about whether we process your personal data and access the specific data we hold.

  • Right to Correction – You may request that we correct inaccurate, outdated, or incomplete information.

  • Right to Deletion – You can ask us to delete personal data processed with your consent, unless another legal basis allows us to retain it.

  • Right to Portability – You may request a copy of your data in a structured, machine-readable format and ask us to transfer it to another provider.

  • Right to Information – You can request information about the public and private entities with which we have shared your data.

  • Right to Revoke Consent – You may withdraw your consent at any time for data processed on that basis.

  • Right to Object – You may object to data processing in certain circumstances, especially if it is not carried out in accordance with the LGPD.

You also have the right to opt out of online behavioral advertising, as described in our Privacy Settings, where you can manage how cookies and similar technologies are used.


📝 How to Exercise Your LGPD Rights

To submit a request under the LGPD, please contact us using the details provided in Section 18 of this Privacy Policy. In your message, please clearly indicate that you are making a data rights request under the LGPD, and specify which right(s) you wish to exercise.

We may need to verify your identity before fulfilling your request. This helps protect your privacy and ensures your data is handled securely and appropriately.

🗂️ How Long We Keep Your Information

At trendsturds.com, we only keep your personal information for as long as it’s genuinely needed — based on the reason it was collected in the first place. The length of time we retain data can vary depending on:

  • The type of information involved

  • The purpose it was collected for

  • The legal basis under which we processed it

  • Any applicable legal, regulatory, or operational retention requirements

For example, if you ask us to delete your account, we may still retain certain data to meet obligations like fraud prevention, dispute resolution, or financial recordkeeping.


🗞️ Journalism & User-Generated Content

We also balance deletion requests with our need to preserve data for editorial and journalistic purposes — which may include original content and public comments on our platform.

If you ask us to delete your personal data, we’re able to anonymize your public comments instead. This means:

  • Your email address and display name will be removed

  • Your account will no longer be publicly linked to your comments

While your comments may remain on the platform, they will no longer identify you as the author.

We retain these anonymized comments in case of future legal or editorial needs — such as responding to libel or defamation claims related to user-submitted content.

🚫 Children’s Privacy

At trendsturds.com, we’re committed to protecting the privacy of younger audiences. Our website, apps, and related services are not intended for use by children under the age of 16.

We do not knowingly collect, use, or process personal information from individuals under 16 years of age. Additionally, we do not create advertising segments or engage in behavioral targeting that is intended specifically for children under 16.

🧒 Age of Consent for Advertising

You must be at least 16 years old to consent to the use of cookies and tracking technologies for personalized advertising through our Privacy Settings. If you’re under 16, please do not share personal information with us or use our services without permission from a parent or guardian.


👪 For Parents and Guardians

If you’re a parent or legal guardian and believe your child under 16 has used our services or shared personal data without your consent, please contact us using the details in Section 18. Upon verification, we will promptly remove or stop processing the child’s information as appropriate.

We may retain a limited record for a reasonable period to help ensure we do not unintentionally contact the child again, in line with industry best practices for privacy protection.

How We Use Cookies and Similar Technologies

When you interact with our websites, apps, or emails, we may collect certain data using cookies or related tracking technologies. In this section, we’ll refer to all these tools collectively as “cookies” for simplicity — though they may include a range of technologies beyond traditional browser cookies.

🍪 What Are Cookies?

Cookies are tiny data files stored on your computer or mobile device when you visit a website. These files are sent back to the website with each visit, enabling it to recognize your device and tailor your experience — like keeping you logged in or remembering your preferences.

📡 Do We Use Other Technologies Like Cookies?

Yes, we use a variety of similar tools alongside cookies:

  • Web Beacons (aka Tracking Pixels): These are invisible images embedded in our websites, apps, or emails. They help us see if certain content has been viewed, track engagement with emails or ads, and verify clicks.

  • Tracking URLs: These custom links let us monitor how users engage with our content, such as which campaigns or articles are getting clicks.

  • Device Identifiers: On mobile devices, we use unique device IDs to remember your device, similar to how cookies work in browsers.

We apply these technologies across our digital platforms — websites, emails, and apps — for the same purposes we use cookies, and we’ll often refer to them all collectively when discussing data collection.


🔍 Why We Use Cookies

Cookies and related technologies power many features that improve your experience. Here’s how we categorize and use them:

1. Essential Cookies (Strictly Necessary)

These are fundamental to how our websites function. Without them, key features like staying logged in or maintaining your shopping basket wouldn’t work.

Examples include:

  • Remembering your login session across pages

  • Retaining items in your cart while you browse

2. Functional Cookies (Preferences)

These remember your choices to personalize your experience. For example:

  • Saving your location to display local content

  • Preventing survey pop-ups once completed

  • Suggesting related articles based on what you’re reading

3. Analytics Cookies (Performance Insights)

These help us understand how people use our websites and apps — like which pages are visited most or where users drop off. This allows us to improve the user experience and our content offerings.

We may combine this browsing data with information you’ve provided (like account details), even when you’re not signed in, to help personalize your experience and develop better services and content.

We also use tools like Nielsen’s digital measurement software to contribute to broader audience insights, such as TV ratings. See Nielsen’s privacy policy for more details.

4. Advertising and Tracking Cookies

These cookies help serve ads that are relevant to you by analyzing your browsing activity. When you log in, we may use your unique ID (UID) to link your activity across sessions and devices.

We use advertising platforms like:

These cookies also help us:

  • Count how often ads are shown or clicked

  • Monitor which users take actions (like purchases)

  • Ensure ads appear in safe, brand-appropriate environments

🛡️ Ad Verification and Ad-Blockers

We may use ad verification technology to ensure ads appear only on suitable content. If you use ad blockers, we may detect this and take measures — such as re-inserting ads or limiting website features — depending on your settings.


⚙️ Managing Your Cookie Preferences

You can control how cookies work on your device through:

  • Privacy Settings on our site

  • Browser settings (see links below)

  • Mobile device settings for iOS and Android

  • Ad preference tools (like Your Online Choices or Network Advertising Initiative)

Keep in mind: disabling cookies may impact your experience or prevent some services (like checkout or login) from working properly.

🔗 Helpful Links for Managing Cookies in Your Browser:


📱 Mobile Apps and Cookies

When using our mobile apps, similar technologies track analytics data — though opt-out options may be more limited. If you’d prefer not to be included in app-based data analysis, we recommend not using the app.


🚫 Do Not Track & Global Privacy Controls

While we do not respond to “Do Not Track” settings from browsers, we honor Global Privacy Control (GPC) signals as valid opt-outs under applicable privacy laws, such as those in the EU, UK, and some U.S. states.

🔐 How We Keep Your Information Secure

Your personal information is stored on secure servers maintained either by trendsturds.com or our trusted service providers. Access to this data is restricted to authorized personnel only—including team members, contractors, and partners—who need the information to perform their responsibilities in line with this Privacy Policy.

We take data security seriously and apply a range of physical, technical, and organizational safeguards to help protect your information and maintain the integrity of our systems. These safeguards are designed to ensure the confidentiality, availability, and resilience of the data we handle.

Our security practices include:

  • Encryption and pseudonymization of personal data when appropriate

  • Regular backups and recovery measures to maintain data availability in case of system failure or security events

  • Ongoing monitoring and testing to assess the effectiveness of our security systems and protocols


⚠️ A Note on Security Limitations

While we strive to protect your personal information using industry-standard practices, no system is 100% secure. Data transmitted over the internet can never be guaranteed to be fully safe, and we cannot promise that our security measures will prevent all unauthorized access or data breaches.

We encourage you to take precautions when sharing information online, and to reach out to us if you have any concerns about the security of your data on our platform.

If you have any questions, feedback, or concerns about this Privacy Policy — or if you’d like to exercise your rights under laws such as the UK GDPR, EU GDPR, U.S. State Privacy Laws, or other applicable regulations — we’d love to hear from you.

You can reach us at:
📧 contact@trendsturds.com

We’ll do our best to respond promptly and assist you in a clear, respectful, and timely manner.

🔄 Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

When we make changes, we’ll post the revised version on this page and update the “Effective Date” at the top of the policy. We encourage you to review this page regularly to stay informed about how we’re protecting your information.

By continuing to use our website, apps, or services after any changes take effect (or by taking another action we specify at that time), you are agreeing to the updated terms.

That said, we will never use your personal data in a way that is materially different from what was outlined at the time it was collected—without your explicit consent.

DMCA Removal Policy for Trendsturds.com

At Trendsturds, we respect intellectual property rights and are fully committed to complying with the Digital Millennium Copyright Act (DMCA). If you believe that any content published on our site infringes your copyright, you may submit a takedown request as outlined below. Once we receive a complete and valid DMCA notice, we will promptly review the claim and take appropriate action, which may include removing or disabling access to the disputed content.


Image Usage & Content Sourcing Policy

We strive to use only royalty-free images from reputable free and paid licensing sources, as well as AI-generated content where appropriate. However, if any material on our site appears to violate copyright unintentionally, please contact us directly — we’ll investigate and resolve the issue as quickly as possible.


How to File a DMCA Takedown Request

To submit a DMCA notice, please include the following details in writing and send it to our designated email address:

Your Contact Information

  • Full Name

  • Mailing Address

  • Telephone Number

  • Email Address

Identify the Copyrighted Work

  • A description of the copyrighted material you believe has been infringed.

  • If multiple works are involved, provide a representative list.

Identify the Infringing Content

  • Include the specific URL(s) on Trendsturds.com where the allegedly infringing material is located.

Good Faith Declaration

  • A statement affirming that you have a good faith belief the material is not authorized by the copyright owner, their agent, or the law.

Accuracy Statement

  • A statement that the information provided is accurate, and under penalty of perjury, that you are the copyright owner or are authorized to act on their behalf.

Your Signature

  • A physical or digital signature from the copyright holder or authorized representative.

Where to Send Your DMCA Notice

📧 Email: trendsturds@gmail.com


Fair Use Disclaimer

At Trendsturds, we believe in supporting education, commentary, and freedom of expression. Some content on our site may fall under the doctrine of “fair use” as allowed under U.S. Copyright Law (17 U.S.C. § 107).

What Constitutes Fair Use?

Fair use allows for limited use of copyrighted material without permission, particularly in cases such as:

  • Criticism and Commentary

  • News Reporting

  • Teaching and Research

  • Transformative Use (e.g., parody, analysis, review)

Fair use is determined by evaluating:

  1. The purpose and character of the use (commercial vs. educational).

  2. The nature of the original work.

  3. The amount and significance of the portion used.

  4. The impact of the use on the market value of the original work.


How Trendsturds Applies Fair Use

We may occasionally use excerpts, images, or other media under fair use by: ✔ Ensuring the use is transformative, such as for commentary or analysis.
Limiting the scope of usage to what’s necessary.
Crediting the original source whenever possible.
✔ Avoiding any use that may unfairly impact the market value of the original work.


Concerns or Complaints?

If you believe any content on Trendsturds.com violates your copyright or doesn’t qualify for fair use, we encourage you to contact us.

Please refer to the DMCA instructions above to submit a formal takedown request.


Our Commitment

We aim to balance the rights of content creators with open dialogue and creative expression. Your feedback helps us ensure compliance with copyright laws while providing valuable and engaging content to our readers.

📬 For copyright concerns or questions, reach us at:
📧 trendsturds@gmail.com