This Thursday, The New York Times announced a new agreement with Amazon that will allow the tech giant to utilize its articles to enhance artificial intelligence systems, marking the newspaper’s first licensing deal in the realm of generative AI.

While several media organizations have already made similar arrangements with major tech firms, The New York Times had been more guarded about sharing its content for AI training.

Interestingly, the newspaper is currently involved in a lawsuit against OpenAI, Amazon’s competitor, claiming that the company has used its articles to develop the ChatGPT chatbot without authorization.

The collaboration with Amazon means that content from The New York Times could now enhance Alexa, Amazon’s voice assistant, expanding its capabilities across various devices connected to the service.

The specific financial details of the deal have not been made public.

Meredith Kopit Levien, the CEO of The Times, told staff in a message, “This agreement aligns with our belief that high-quality journalism deserves compensation.”

Following the announcement, The New York Times’ stock saw an increase, rising by 1.85% around 1:45 PM GMT on the New York Stock Exchange, approaching its peak value reached last December.

As AI technologies evolve, media companies worldwide are trying to find effective ways to adapt to the changing landscape of news and information.

Other prominent media organizations, including News Corp—owner of The Wall Street Journal—French publication Le Monde, The Washington Post, and German publisher Axel Springer, have also secured agreements with OpenAI.

Google has partnered with the Associated Press, and Agence France-Presse has struck a deal with the French startup Mistral focused on artificial intelligence.